Rationale:
To enhance entrepreneurial qualities, knowledge of management
of available resources in an economical manner is important. The
methodical study of principles of scientific management, layout
objectives, structure of printing industry can inculcate a disciplinary
approach among students in dealing with workers, as the student
will be the front-end tool of management.
To develop one’s own establishment, the student must understand
the trade cycle, labor laws, printers’ laws, various schemes
of the Central and State Government which provide assistance,
and so on. These are all the necessary elements of the course.
| Lesson
No 1:Management.
Theory.
|
Marks |
Hours |
| 1.1 |
Requirement and functions such as planning, organizing,
directing, Co-ordinating, motivating and controlling.
|
4 |
3 |
| Lesson
No 2: Structure of Organization.
Theory.
|
Marks |
Hours |
| 2.1 |
Functions of sales, marketing, production, and administration
departments and their interdependency e.g. structure of
printing industry.
|
4 |
3 |
| 2.2 |
Different forms of business organizations- single owner,
partner, joint stock and co-operative.
|
4 |
3 |
2.3 |
Production, planning and control systems. Delegation
and authority.
e.g. newspaper establishment.
|
2 |
3 |
| Lesson
No 3: Personnel Management.
Theory.
|
Marks |
Hours |
3.1 |
Workflow and role of personnel manager starting from
selection tests to employee retirement.
|
2 |
4 |
3.2 |
Productivity- Work-study, method study, time of job evaluation
and incentives.
|
4 |
4 |
3.3 |
Safety in printing press.
|
4 |
3 |
| Lesson
No 4: Material Management.
Theory.
|
Marks |
Hours |
4.1 |
Purchase- functions, methods, stock, level, and economic
order quantity.
|
4 |
3 |
4.2 |
Store-function of storekeeper, ABC analysis, inventory
control.
|
4 |
2 |
| Lesson
No 6: Printing Press.
Theory.
|
Marks |
Hours |
6.1 |
Factors affecting location of press.
|
4 |
3 |
6.2 |
Layouts.
|
5 |
3 |
6.3 |
Factors affecting production. |
2 |
2 |
6.4 |
Trade cycle. |
2 |
2 |
| Lesson
No 7: Demand and Supply.
Theory.
|
Marks |
Hours |
7.1 |
Laws of demand, supply, diminishing utility, elasticity
and equilibrium
|
5 |
4 |
| Lesson
No 8: Legal Aspects.
Theory.
|
Marks |
Hours |
| 8.1 |
Industrial acts- factories act, workman’s compensation
act, employee’s state insurance act, ‘payment
of wages’ act.
|
4 |
8 |
| 8.2 |
Printer’s act- copyright act, ‘delivery of
book’ act, press council act and registration of
newspaper.
|
|
|
| 8.3 |
Trade unionism and leadership.
|
3 |
3 |
| Lesson
No 9: Entrepreneur.
Theory.
|
Marks |
Hours |
| 9.1 |
Qualities and functions.
|
4 |
3 |
| 9.2 |
Starting small-scale industry and making project report
|
|
|
| 9.3 |
Various means of obtaining finance.
|
3 |
2 |
9.4 |
Sales & marketing |
-- |
1 |
| Lesson
No 10: Communication.
Theory.
|
Marks |
Hours |
| 10.1 |
Business-letters, tenders, quotations, report against
management and report against worker.
|
3 |
3 |
| 10.2 |
Types of communication and communication in large scale
printing organization.
|
2 |
2 |
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